Aperture Hotels

For those exploring the "Hotels Near Of Me" category, it's crucial to understand that "Aperture Hotels" is not a single hotel property, but rather a hotel management company. Based at 3344 Peachtree Rd NE Suite 800, Atlanta, GA 30326, USA, Aperture Hotels specializes in providing management services for a wide array of hotel properties across the United States. This includes premium select-service, extended stay, and lifestyle hotels, encompassing both branded and independent properties. Their focus is on delivering turnkey solutions to hotel owners, aiming to enhance value and produce strong returns on invested capital.

Aperture Hotels' headquarters are situated in the prestigious Buckhead district of Atlanta, a prime location known for its business and hospitality sectors. While their office is in Atlanta, their operational footprint spans numerous states, managing hotels under various prominent brands, including Marriott, Hilton, IHG, Hyatt, Wyndham, and Choice Hotels, as well as independent properties. This diversified portfolio indicates their adaptability to different market demands and property types. Their core business revolves around managing existing hotel assets to optimize performance, often taking over management from other entities, including major brands like Marriott International, as referenced in customer feedback. This structure means that a guest searching for "Hotels Near Of Me" might encounter a hotel managed by Aperture Hotels, rather than a hotel directly named "Aperture Hotels."

The company prides itself on a value-based approach to management, emphasizing operational excellence, robust financial reporting, and a commitment to both guest experience and team member engagement. They aim to achieve outsized Gross Operating Profit (GOP) margins for the properties they manage. Their services are designed to cover the entire ownership cycle, from pre-opening support to eventual sale, providing comprehensive solutions for hotel owners and investors.

Aperture Hotels offers a comprehensive suite of services to the hotel properties under its management, which in turn benefit the guests staying at those properties. These services include:

• Owner Relations and Asset Management: This involves regular review calls, in-depth monthly reporting, weekly data visualization and performance critiques, ensuring transparency and accountability for hotel owners.
• Revenue Management: Leveraging analytics, OTA rate insights, and connections to various hotel systems (PMS, STR, RMS), Aperture Hotels aims to optimize revenue performance for each property. They focus on digital strategy ROI measurement and tailored service levels.
• Human Resources: A strong emphasis is placed on industry-leading training, development, and retention programs for hotel staff. This includes cognitive and behavioral hiring assessments, robust benefits, and programs for employee assistance and recognition. This directly impacts the quality of service guests receive at managed hotels.
• Operations: Their operational expertise is geared towards outperforming GOP margins and utilizing dynamic labor productivity management systems. They focus on service optimization through platforms like Quore and Kipsu.
• Accounting: A centralized accounting platform ensures fast, dynamic, and customized reporting, adhering to industry standards.
• Sales and Marketing: They utilize proprietary sales prospecting tools, productivity-based incentive plans, and social media and guest contact solutions to drive business to their managed properties.
• Food and Beverage: For hotels with F&B offerings, they support culinary apprenticeship programs and certifications like TIPS and ServSafe.
• Development & Acquisition: This includes underwriting support, hotel rebranding/repositioning, project/renovation management, and even co-investment opportunities for hotel owners.

These internal services translate into the features and quality experienced by guests at the hotels managed by Aperture. For instance, their emphasis on human resources and training suggests an intention for well-trained and engaged staff, which directly impacts customer service. Similarly, their focus on operational efficiency can lead to well-maintained facilities and streamlined services for guests.

Aperture Hotels promotes itself as an emerging leader in hotel management, emphasizing its ability to deliver superior guest experiences, strong team member engagement, and improved financial outcomes for hotel owners. They highlight their collective experience managing hundreds of hotels across various chain scales. Their strategic location in Buckhead, Atlanta, serves as a central hub for their operations.

It is important for users searching for "Hotels Near Of Me" to understand that if they are looking for a hotel to stay in, "Aperture Hotels" is not a consumer-facing brand like "Marriott" or "Hilton." Instead, it is the company that manages the operations of specific hotel properties that might be under those larger brand umbrellas. Therefore, when searching for a hotel, a user would typically look for a brand name (e.g., "Fairfield Inn" or "Hampton Inn") rather than "Aperture Hotels."

The customer reviews provided offer valuable insight into the perceived performance of hotels managed by Aperture Hotels. One review specifically cites a negative experience at a Fairfield Hotel in Murfreesboro, TN, managed by Aperture. This review highlights concerns about:

• Staff Friendliness and Training: The reviewer noted that staff were "not friendly" and "poorly trained," citing a specific instance of poor front desk customer service at check-in (though this specific example is from a Hilton Garden Inn Atlanta - Buckhead, not the Fairfield Inn, it shows a concern across the portfolio of properties they manage).
• Cleanliness: The phrase "the place is not clean" directly addresses a fundamental expectation for any hotel guest.
• Security: The concern about "doors that should be secured and locked are not" raises significant safety and security issues.
• Management Presence: The comment about the "GM leaves early" suggests a lack of perceived oversight or responsiveness from property leadership.

The contrasting review, "I wish I could afford to go to this HOTEL," provides a different perspective. However, without context, it's difficult to ascertain which specific hotel this refers to or if it's a general aspiration rather than a direct review of an Aperture-managed property.

These reviews underscore that while Aperture Hotels, as a management company, strives for operational excellence and positive guest experiences, the actual delivery can vary at individual properties under their management. For a potential guest using "Hotels Near Of Me," it means that while Aperture Hotels aims for high standards, it's essential to look at recent reviews for the specific hotel property they are considering, as management performance can impact guest satisfaction. For hotel owners or investors considering Aperture Hotels as a management partner, these reviews serve as a reminder of the importance of consistent operational oversight and quality control across their managed portfolio.